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AttentionSubscription brands on Recharge, Skio or Loop doing $100k+ a month Your subscribers are leaving. Your email agency hasn't noticed.

Get a free 90‑day retention roadmap
for your subscription brand.

We strip out rebills to show what email really makes, find where your subscribers churn, and map what to build over the next 90 days. Free, on a 30 minute call.

Claim my free 90-day roadmap 30 minute call with Ryan. Yours to keep, whether we work together or not.
Renewal reminder sent3 days before charge
Card updatedFailed payment recovered
Paused, not cancelledSave flow, offer 2 of 3
One-time buyer → SubscriberDay 24 replenish email

Watch this before you book. It's exactly what we'd walk you through on your audit.

Works inside the stack you already run

  • Klaviyo
  • Shopify
  • Recharge
  • Skio
  • Loop
  • Stay.ai
  • Smartrr
  • Ordergroove
  • Postscript
Case studies

Revenue is the result. Knowing the business is the work.

Five subscription brands. Each came to us wanting more revenue, and left knowing exactly who churns, why, and what keeps their subscribers paying.

SkincareRechargeClient 01

Plenty of subscribers. No idea why they were leaving.

Huge list, strong campaigns, and an active subscriber count that wouldn't move. Nobody had looked at when people cancelled. When we did, most of it landed around the second refill, when people had more product on the shelf than they could use.

What we built
  • A swap-frequency prompt before the second charge
  • Routine emails so subscribers actually used what they bought
  • Cancellation reasons piped into Klaviyo and acted on
Now on their weekly report
Churn by refill numberCancel reasonsSkip rate
And the revenue followed
$929,225email + SMS in Sep 2026, up 104% on the month before. 55% of $1,689,500 total.
See their Klaviyo dashboardKlaviyo summary for client 1, Sep 2026
CoffeeSkioClient 02

A big chunk of their churn was failed cards, not customers quitting.

Coffee ships every two weeks, so one failed payment becomes a lost customer fast. Skio was retrying cards in the background and nobody was telling the customer. Splitting churn into voluntary and involuntary changed the whole conversation.

The fix
  • Branded dunning across email and SMS
  • Pre-charge reminders with skip and swap
  • Roast of the month campaigns so the box never felt stale
Now on their weekly report
Involuntary churnPayment recovery rateOrders per subscriber
And the revenue followed
$584,938email + SMS in Aug 2026, up 88% on the month before. 52% of $1,124,880 total.
See their Klaviyo dashboardKlaviyo summary for client 2, Aug 2026
Pet foodLoopClient 03

The dogs were eating faster than the subscription shipped.

Delivery frequency got set at checkout and never touched again. Puppies grow, bags run out early, owners grab a bag from the pet shop in between, and a few months later they cancel. So we built the journey around the dog instead of the calendar.

What changed
  • Pet profile capture: breed, age and weight
  • Frequency nudges as the dog grows
  • A puppy to adult food transition flow
Now on their weekly report
Days between ordersOff-subscription top-upsLTV by pet age
And the revenue followed
$353,390email + SMS in Jul 2026, up 76% on the month before. 46% of $768,240 total.
See their Klaviyo dashboardKlaviyo summary for client 3, Jul 2026
SupplementsStay.aiClient 04

Their one-time buyers were never asked to subscribe.

Most revenue came from one-off orders, and the subscribe option only lived on the product page. We mapped the journey from first order to the day the bottle runs out, and put the subscription ask exactly there.

Built around the journey
  • Day 24 replenish and subscribe email
  • A results timeline for the first 60 days
  • Subscriber-only perks worth staying for
Now on their weekly report
One-time to subscriber rateSecond order rateDays to second order
And the revenue followed
$210,096email + SMS in Jun 2026, up 63% on the month before. 41% of $512,430 total.
See their Klaviyo dashboardKlaviyo summary for client 4, Jun 2026
Greens powderRechargeClient 05

They thought it was a product problem. It was a month-three problem.

The founders were ready to reformulate. Their cohort data said something else: subscribers stayed fine for two months, then dropped off hard in month three once the novelty wore off. That's a habit problem, and email is very good at fixing habits.

Where we focused
  • A month-three milestone and habit series
  • Pause offered before cancel
  • Flavour swaps before the third charge
Now on their weekly report
Retention by cohort monthPause vs cancelActive subscribers
And the revenue followed
$99,666email + SMS in May 2026, up 49% on the month before. 35% of $284,760 total.
See their Klaviyo dashboardKlaviyo summary for client 5, May 2026
Client names withheld
Claim my free 90-day roadmap
The problem

Most email agencies are taking credit for your rebills.

Every month your subscribers renew. Klaviyo sees an email go out, sees an order come in, and counts it as email revenue. Your agency drops that number in a report and calls it growth.

Email revenue this month, per your agency$84,210
↑ 12% vs last month

Example numbers. Your audit shows your real split.

They don't know

How your customers churn

Month 2 or month 6? Skips that turn into cancels? Cards failing quietly in the background? Ask your agency and watch them go quiet.

They don't know

Why they churn

Too much product sitting in the cupboard, the wrong flavour, the price, or they just forgot why they signed up. Every reason needs a different email.

So they can't

Fix it

Without the first two, the answer is always another discount campaign. That trains your list to wait for a sale and does nothing for retention.

More importantly

They don't understand the numbers that run your business.

A subscription brand lives on a handful of numbers. If your retention partner can't read them, they can't tell you where the next bit of growth is coming from. We report on these every week.

  • Monthly churn, voluntary vs involuntary
  • Active subscribers and net growth
  • Subscriber LTV by cohort
  • LTV to CAC
  • One-time to subscriber conversion
  • Failed payment recovery rate
Run your numbers

What one point of churn is really costing you.

Move the sliders to match your brand. This is the maths we'd do on the call, just quicker.

4,000
$45
8%
Not sure? It's in the analytics tab of Recharge, Skio or Loop.
1.5 pts
Subscribers you lose every month320
Renewal revenue walking out monthly$14,400
Extra revenue kept over 12 months$58,000

That's from the subscribers you already have, before a single new customer or ad dollar. Your audit runs this on your real data.

Simple model: your current base only, 12 monthly renewals, no new subscribers added. Real results depend on your product, offer and list.

The offer

Start with the audit. Then we fix the leaks.

Two steps. The first costs you nothing and is worth having either way.

Step 1Free

The Subscriber Leak Audit

We take read-only access to Klaviyo and your subscription platform before the call, then walk you through what we found on a 30 minute screen-share.

Get my free Leak Audit Yours to keep, whether we work together or not.
$True email revenue

Rebills stripped out, so you see what email actually drives.

Your churn map

When subscribers leave, and how much is failed payments vs people cancelling.

The leak list

Missing or broken subscription flows, ranked by what they cost you.

90-day plan and forecast

What we'd build first and what it's worth in subscribers kept.

Step 290-day build

The Subscription Retention System

We fix the leaks in the order they cost you money, then keep running and improving everything month after month.

  1. Days 1–30Plug the leaks

    Failed payment recovery, pre-renewal reminders and cancellation save flows go live first, because they protect revenue from day one.

  2. Days 31–60Grow the base

    One-time to subscriber conversion, pre-charge upsells, and campaigns segmented by subscriber stage. SMS where it earns its place.

  3. Days 61–90Win back and compound

    Cancelled subscriber winback, testing on every flow, and cohort reporting so each month builds on the last.

Every weekA subscription health report from our own dashboard, and a direct line to Ryan. No account managers.
What's inside the system

Every flow is built around the subscription lifecycle.

A normal agency gives you a welcome flow and an abandoned cart. These are the moments where subscription brands actually win or lose a customer.

One-time→Subscriber
Running low on your first bag?
Subscribe now and save 15% on every refill

Subscribe conversion

Turns one-time buyers into subscribers, timed to the day their first order runs out.

Your box ships Thursday
Skip, swap or add something before we charge
MTWTFSS

Pre-renewal reminders

Branded heads-ups before every charge. Fewer surprise charges means fewer cancellations and fewer chargebacks.

Before you go…
Pause for a monthSwap flavourCancel subscription

Cancellation save flow

Pause, skip or swap offered before anyone hits cancel, then followed up properly by email if they still leave.

Payment failed→Recovered
Quick one, your card expired
Update it in 20 seconds so your next box isn't held

Failed payment recovery

Email and SMS dunning that sounds like your brand, so expired cards don't quietly end good subscriptions.

Next box+ $12 add-on
Add the travel size to Thursday's order. No new checkout.
Add to my box

Pre-charge upsells

Add-ons pitched before the next order ships, so order value grows without anyone going back through checkout.

Cancelled subscriber winback
CancelDay 30Day 60Day 90

Cancelled subscriber winback

A proper sequence for lapsed subscribers, using why they cancelled to decide what to send them and when.

Our designs

Emails people actually scroll.

Written by real copywriters and designed by real designers. No templates, no AI copy. Scroll through a few we've sent.

LEO story-led campaign designed by Myria
LEOStory-led campaign
Tiege Hanley anniversary campaign designed by Myria
Tiege HanleyAnniversary campaign
LEO product education designed by Myria
LEOProduct education
P.Louise welcome email designed by Myria
P.LouiseWelcome email
Tiege Hanley welcome email designed by Myria
Tiege HanleyWelcome email
FreshWipes welcome email designed by Myria
FreshWipesWelcome email
Fiber Gourmet welcome email designed by Myria
Fiber GourmetWelcome email
Felix Gray collection campaign designed by Myria
Felix GrayCollection campaign
Scroll inside each email to read it
Our own software

We built a dashboard to see what Klaviyo hides.

Klaviyo tells you how an email did. It doesn't tell you who's about to churn or what a subscriber is worth. So we coded our own reporting that pulls live from Klaviyo, Shopify and your subscription platform. Every flow we build is backed by it.

Subscriber retention by cohortExample data
See exactly where subscribers drop off

If month 3 is where you lose people, that's where the save offers and content go. No guessing which flow to fix first.

Subscriber LTV over timeExample data
$300$200$100M1M4M8M12
── With retention flows- - Typical subscriber
Send-time heat map

Peak open time for your list, by day and hour. Renewal reminders land when people are actually looking.

True attributed revenue

Campaign vs flow split and real contribution to store revenue, without the inflated last-click number.

Ryan Lloyd, founder of Myria Marketing

Most email agencies treat a subscription brand like any other Shopify store. Same welcome flow, same abandoned cart, same report full of open rates. Meanwhile the number that decides whether you grow sits in Recharge, where nobody on the email side ever looks.

That's where we start.

Ryan Lloyd, Founder, Myria Marketing
Limited audits each month so every one gets done properly

Get your free Subscriber Leak Audit.

Pick a time below. 30 minutes, screen-share, your real data. You'll leave knowing your true email revenue, where your subscribers churn and what to do about it.

FAQs

Is the audit actually free?

Yes. We look at your data before the call and walk you through it live. If we're not the right fit, you still leave with the findings and the plan.

Why don't you offer a guarantee?

Guarantees usually come with fine print and a cheaper team doing the work. We'd rather be picky about who we take on. If the audit shows we can't move your numbers, we'll tell you.

Which subscription platforms do you work with?

Recharge, Skio, Loop, Stay.ai, Smartrr, Ordergroove and Appstle, all connected through Klaviyo. If you're on something else, ask on the call. If it sends events to Klaviyo, we can work with it.

Do you do SMS as well?

Yes. Renewal reminders and failed payment recovery often work better over SMS, so we plan both channels together.

Who writes and designs the emails?

Real copywriters and real designers. No AI copy and no recycled templates. Every email is built to match your brand.

What do you need from us to get started?

Access to Klaviyo, Shopify and your subscription platform, plus a short onboarding call. After that you review and approve, and we do the rest.

How does pricing work?

A monthly fee scoped to your brand. We'll go through it on the call once we've seen your numbers and know what needs building.

Get my free Leak Audit